Owning and operating a franchise hotel can be challenging work, but it can also be rewarding. Hotel owners have to anticipate guest needs, ensure that guest rooms are well maintained, and manage staff effectively. At the same time, hotel owners have the opportunity to meet new people and interact with guests from a variety of locations. Franchise hotels have the added element of a familiar name, so hotel owners draw in guests who expect a certain quality at that location. As a result, franchise hotel owners have to balance running a great hotel with following the parent company’s requirements.
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Step 1
Select a hotel franchise that is most appropriate for your needs. Hotel franchise opportunities vary, and it is essential to research the opportunities carefully before signing on the dotted line. Consider the cost as well. A hotel franchise usually entails lower start-up cost because of the familiarity of the brand name and image. At the same time, owning and operating a hotel franchise can require royalty costs for the use of the brand name. Be sure to factor these into your decision.
Step 2
Consider your own goals before making a decision regarding the hotel franchise. Review the franchise agreement, and think about your plans for your quality of life. Some hotel franchises might require more of a time commitment than others, either to get them off the ground, or to keep them running.
Step 3
Hire a staff that serves the requirements of the franchise agreement and the hotel brand image. Hiring good employees is one of the most important elements of owning and operating any hotel, and it is especially important with a franchise hotel. Guests who stay at a franchise location often do so because they recognize the name.
Step 4
Provide surveys for hotel guests. Place survey cards in guest rooms in order to find out what the guest needs are. Guest experiences can be great opportunities for improvement, and if guests continue to comment on certain issues, those are the issues to address. In addition to providing surveys, offer guests a small gift or discount of some kind to thank them for completing the survey.
Step 5
Conduct a periodic review on the performance numbers for each franchise location. Hotel franchises succeed based in large part on the brand name and image, and a hotel franchisor expects the franchisee to live up to these elements by maintaining consistent occupancy. Utilize advertising where allowed in the franchise contract, and bear in mind the occupancy requirements. As a hotel franchise owner, you might be expected to maintain full occupancy during certain times of the year.